Social Labs

Social computing / Social transformation / Social entrepreneurship

Social Labs is born out of our desire to apply technology into new areas. Our everyday exposure to Internet and web applications made us realize that LOT more needs to be done before the full potential of technology reaches everybody. Social Labs is our playground to test new ideas, generate lot of technical waste and eventually come up with innovations which make sense.

There are real challenges out there such as digital divide, online stereotyping, technical knowledge asymmetry to name few. To understand these issues we are directing our efforts to build discovery-oriented innovation process. Using rapid prototyping and lot of does-it-make-sense approach we intend to explore solutions. There is not much expectation or marketing timeline associated with these projects. They do have high mortality and high mutation rate!

Every madness needs some method, our guidelines for innovation is following:

• Think global and test local.
• Quick Does-it-make-sense test.
• Unexplored assumptions reveal more than the assumptions that are well articulated.
• Culture and behavior change matters more than the technological change.
• You can not be a serious innovator unless you are willing and able to play.
• Playing with scarcity evokes different improvisations than playing with abundance.
• Prototype driven culture makes happy employees.
• Generate lot of waste, do it fast